Which of the following is NOT a category included in organizational performance measures?

Organizational performance measures are critical components that help assess how well an organization is functioning across various aspects. The most common categories of organizational performance measures include financial, customer, and sustainability metrics. Financial metrics reflect the fiscal health of the organization, customer metrics gauge satisfaction and retention, and sustainability metrics address environmental and social impacts.

Advertising, while important in a business context, focuses on a specific aspect of marketing and communication rather than serving as a comprehensive measure of overall organizational performance. It is more tactical in nature, aimed at promoting and selling products or services, rather than evaluating how well the organization is succeeding in achieving its broader strategic goals. Thus, it does not fit within the traditional framework of performance measures that look at the overall effectiveness and efficiency of an organization.