What is the primary focus of Reverse Logistics?

The primary focus of Reverse Logistics is handling returns and managing the flow of unusable goods. This area of logistics involves the processes associated with the return of products from customers back to the seller, as well as the handling of products that are no longer usable. Reverse logistics encompasses various activities, including the return of defective items, recycling, refurbishing, and the disposal of products that cannot be resold or reused.

This aspect of supply chain management is crucial for companies as it not only aids in customer satisfaction by streamlining the return process but also helps to minimize waste and manage sustainability efforts. Effective reverse logistics can lead to cost savings and improved resource management, contributing to a company's overall efficiency and profitability. In contrast to logistics focused on the forward movement of goods (such as distribution and inventory management), reverse logistics is specifically concerned with the backward flow of goods.