What is the primary characteristic of 'Make to Order' production?

Study for the WGU BUS2740 D464 Managing Operations Test with well-structured questions and detailed explanations. Prepare thoroughly and ensure your operational management knowledge is robust!

The primary characteristic of 'Make to Order' production is the production of goods based on customer-specific requests. This approach allows businesses to only manufacture products once an order is received, tailoring the output to meet the individual preferences and specifications of each customer. It emphasizes flexibility and personalization, ensuring that the final product aligns closely with what the customer desires. This method contrasts sharply with production strategies like mass production or standardization, where products are made in large quantities without specific customer input, typically resulting in less customization and a higher volume of generic items. By focusing on customer-specific needs, 'Make to Order' production can lead to increased customer satisfaction and potentially higher profit margins, as the products are unique and designed to meet specific requests.

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