What does Quality Function Deployment (QFD) primarily integrate?

Quality Function Deployment (QFD) is a systematic process used to ensure that the voice of the customer is incorporated into the development of goods and services. This approach aims to translate customer requirements and preferences into specific technical and design specifications, thereby aligning production and service delivery with customer expectations.

By focusing on understanding what customers truly want and need, QFD helps organizations prioritize features and functionalities that matter most to consumers, leading to improved customer satisfaction and competitive advantage. The deployment of this methodology often involves tools like the House of Quality, which visually represents the relationship between customer demands and product characteristics.

In contrast, while financial metrics, technological capabilities, and employee feedback are all important aspects of business management, they do not specifically encapsulate the core purpose of QFD, which is centered on integrating customer insights directly into product and service decisions.